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Why is WordPress so Popular?

WordPress is by far the largest and most influential Content Management System in existence. A sizable percentage of the websites online are built using the CMS, which was originally designed with blogging in mind.  A Content Management System is a piece of software used for building and updating digital content. CMS software makes web management and customization far more straightforward and eliminates the need for complex coding in many situations that would otherwise call for expert help. 

This article examines some of the reasons why WordPress is so dominant in the world of site-building.

Open Source Architecture

WordPress is completely open-source. This means that 3rd party developers are able to access the coded architecture of the program when creating themes and plugins. The open-source nature of WordPress is one of the reasons why there is so much variety when it comes to the tools available to site owners and developers. An experienced WordPress development agency will usually be able to create unique solutions for clients thanks to the open-source architecture of the CMS. 

Plugin Variety

This open-source architecture has enabled WordPress to become the go-to CMS for developers looking to create plugins. A plugin is a software add-on that adds a function to a WordPress site. At the time of writing, there were over 58,000 free WordPress plugins available from the official directory. This large pool of plugins enables site owners and developers to add pretty much any function that they might need to their WordPress site – from streamlined checkouts to complex interest calculators. Plugins simplify the addition of functionality to a site and don’t require users to code original features for themselves. 


WordPress also has an extremely healthy community of theme developers. Themes are collections of files that can be downloaded and used to change the appearance of a site. There are countless themes available for almost any feasible need. Professional developers usually offer custom WordPress theme creation as one of their services. WordPress themes are freely available that can enable almost anybody to create a responsive, mobile-compatible website. 

Search Engine Optimization

Search engine optimization is an extremely important consideration when building, maintaining, or updating a website. Search engines like Google employ algorithms to determine the relevancy of a website in relation to user searches. WordPress is designed with search engine optimization in mind and is very easy to optimize. Tagging, metadata management, and mobile scalability are all very easy with WordPress. All of these factors are assessed by search engine algorithms when determining page ranking. 

User Interface

WordPress has an extremely intuitive and powerful user interface. The WordPress user interface is a dashboard that allows site owners, designers, and developers to customize and update their site without needing to engage in complex coding. The latest user interface update – Bebo – was released in 2019 and introduced an incredibly easy-to-use drag and drop editing system known as Gutenberg. Gutenberg allows users to save and reuse their content blocks so that they can create modular websites.

Marketvein Staff
Marketvein Staff
Born libra, likes to lead from the front. Digital Marketing & Technology is his strength. He has pursued engineering. Travelling to new places & writing is his idea of fun. In his free time (if he gets some that is), he is seen donning the chef's hat at home.

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