Taking the time to make and mail postcards may seem like an old-fashioned way to reach your clients. However, using direct mail and modern automation software can make this practice not only fast and efficient but highly successful, too.
Today, direct mail marketing may land you 10% more new customers than email. It is an efficient strategy to boost brand awareness and sales at the same time. And, mailing postcards to your leads can give you a decisive advantage over the competition.
In this article, we take a closer look at postcard marketing and how it can increase success for your business.
What is Postcard Marketing?
Mailing postcards is part of a wider and more complex strategy for direct mail marketing. It enables you to reach a wide audience of targeted customers with various promotional prints. For instance, you can mail to them coupons, product release information, time-limited offers, and many more.
According to the Tension Envelope report, nearly 86% of consumers read the commercial mail they receive. Simply put, at least 8 of your potential customers take the time to see what you have to offer. Therefore, a premium quality postcard with a compelling message may convert most of your leads into sales.
Is there a way to increase your chances of success?
Yes, it is. Today, direct mail is no longer shooting promotions in the dark. With direct mail automation software, you get precise data about your audience. More so, you find out who your customers are and how relevant they find your products or services. As a result, you know exactly who and how to reach with marketing postcards for optimal results.
How Mailing Postcards Works
Mailing promotional postcards are a cost-effective way of attracting the attention of both loyal and new clients. You can use it by combining your CRM system with new direct mail automation software. From there on, you can create, make and mail postcards to:
- Longtime customers in your database for regular ads and promotions
- Abandoned carts or people who have left an item in their online shopping cart over a specific period
- New, potential clients with similar customer profiles to your current buyers
The best part about it is that you have to invest minimal time and resources into this process. The direct mail automation system does most of the work for you.
How Mailing Postcards Helps Your Brand Stand Out
Mailing postcards comes with plenty of advantages for your marketing strategy that your competitors may fail to recognize, such as:
- You get to stay in contact with your customers automatically.
- Your clients receive recurrent messages about your brand at regular intervals.
- High-quality postcards help buyers keep your band in mind when making new purchases.
- Undecided customers get an incentive boost to finish shopping and not abandon their carts.
- Discover new customers and enhance your audience automatically.
As you can see, in the age of digital marketing, mailing postcards can still be productive. For instance, it can increase the chances of success for most direct mail strategies. Above all, it strengthens the bond between your business and conservative customer groups who prefer physical correspondence to email.