In the initial years, albeit it is very difficult to admit later on, each and every professional, no matter to which field they belong to, have committed mistakes. There are, in fact, hosts of such incidents where common sense has just taken a back seat in the course of the work and we have all ended up making the dumbest gaffes that we regret till a much later part in life.
Here are some of the most common mistakes that the graphic designers make in the starting years that you should avoid if you are also pursuing the profession. Hope this becomes a learning experience for you and you refrain from committing these blunders right from the beginning of your career. Just read on to get an idea.
Doing Professional Work Using Amateur Software – Today a number of online resources are available for designing banners, advertisements and logos. Thanks to them, it has become a cakewalk for anyone to create an appealing design in the least possible time. But these apparently professional designs often offer a multitude of drawbacks. This is because most of the freebie programs, instead of putting to use vector images that adhere to the industry standards, actually go for raster graphic imaging.
To be honest, the professional design work cannot be replaced by anything. A substandard design may help you save a few bucks initially but in the long run it will lead to potential loss if you calculate the missed opportunities of sale and the time that is lost in creating it.
Providing a Poor Creative Brief – This is one of the common mistakes that is committed even before the work gets started. This mainly occurs because there occurs a communication gap between the designer and the client and he doesn’t understand what the client expects. It is impossible to deliver great work if the designer is unable to comprehend what the client expects in the first place.
Thankfully, this is one mistake that you can avoid easily. You should offer meticulous details about each and every aspect of the project. This is particularly the case in case of your key messaging to attract your ideal customers. It is always wise to ask for additional feedback to make sure that the project goes on efficiently and smoothly.
Focussing on Popular Design Trends – In order to be on the top, it is always essential to focus on the latest advances in designing. But, at the same time, it is a not good practise to replicate the design of another company just because it has gained popularity. Firstly, the design will be quickly outdated once it is no more a trend. Moreover what works for one company may not be as effectual for your company too.
One of the greatest perks of being a graphic designer is being able to create designs that reverberate with the customers for a long period of time. It is always great to look for inspiration until and unless the designer himself gets distracted and abstains from creating a unique design for the project at hand.
Over-designing Leading to Chaos and Spoiling – There are circumstances when the graphic designer is asked to overdo the given project. This can involve anything from the implementation of the graphics or usage of a plethora of bold colours or making a design that is too busy. These actually cause more harm to the project than they do any good.
This, however, does not mean that the design is not appealing to the customers. It is simply an unnecessary distraction. Since it is almost always about enabling the customers to build a connection with the brand, less is always more in the graphic designing world.
The above are some of the most common mistakes committed by graphic designers that should be avoided. Once you choose a reputed graphic design agency that has survived in the industry for a long time it is most likely that you will be able to avoid such mistakes as they have gone through a lot of experience and hence have outgrown these mistakes over the years.