If you’re hoping to increase your online traffic with banner ads, then you must be asking yourself, what is web banner design? Web banner design is a form of advertising through online marketing usually delivered by an ad server.
Banner ads are one of the most creative forms of marketing in today’s era of online marketing. Most of the companies use them in one form or another because they are measurable, affordable and effective way to increase brand awareness.
How can you design and create web banner Fort Lauderdale ads? Below lists will help you out what to chose and how to choose?
1.Use only effective and standard size of banners only- According to experts most successful standard banner sizes are: 728×90px size Leaderboard, 300×600px Half Page size, 300×250px of Medium Rectangle size and 336×280px of Large Rectangle size.
2.Place your banner ads correctly- Purchase space on a website where your design will be close to the main content of a page and featured above the fold.
3.Right balance within each Ad-Maintain your hierarchy so the effectiveness of banner ad relies on the right balance within each advertisement. There are three basic components categorized as Company Logo, value proportion and call to action.
4.Make it as simple as possible- Viewers may only glance at your banner for seconds, so make it simple and easy to understand.
5.Have a clearly defined frame and make your text instantly readable- Make your headline and body copy of different sizes all uppercase copy or font sizes should be 10 pt.
6.Use Animation- Using animated web banner ads can be very effective in website banner design also make sure that they don’t distract viewers from the message of your advertisement.
Choose colors as per the need and demand of the company- Color will be the first thing a viewer notices in your banner advertisement. Each color has a different story line which tells customers about your brand and what you want to convey them through your brand. For instance, Red is a color of passion, Orange symbolizes call to action, Yellow is a color of friendliness, Green shows growth, health, wealth and so on… So choose wisely what types of emotions you want to evoke in your audience.
Now you’re ready to build better banners or can understand what could be done. If you’re not a professional designer then consider hiring creative banner Fort Lauderdale design experts, they’ll help you to create the perfect and clickable ads for you.